Now showing items 1-7 of 7

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    Cultures as determinants of innovation - an evidence from European context 

    Habisch, Andre; Bing, Zhu (Assumption University Press, 2017)

    Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in ...
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    Determinants of Student-Lecturer Relationship and its Outcomes 

    Suppasit Sornsri; Bing, Zhu (Assumption University, 2017-09-30)
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    The Effects of Macroeconomic Factors on Stock Return of Energy Sector in Shanghai Stock Market 

    Bing, Zhu (2012)

    The purpose of this study is to study the impact of macroeconomic factors on return of energy sector in Shanghai stock market (SEE), which are inflation rate, money supply (M2), exchange rate, industrial production, bond, exports, imports, foreign reserve and unemployment rate. The secondary data, collected from People’s Bank of China and the National Bureau of Statistics of China, were for the period beginning January 2005 to December 2011 with no any missing monthly observations. The samples are selected from Shanghai Stock Exchange (SEE) to ...
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    Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China 

    Bing, Zhu (2012)

    The purpose of this study is to examine a causal relationship between changes in exchange rate and changes in price level measured by CPI (consumer price index) in China by applying Granger Causality test, in which three major trading partners of China are chosen: the United States representing North America, European Union representing Europe, and Japan representing Asia. The secondary data, collected from National Bureau of Statistics of China, are for the period of January 2005 to April 2011 that spans the present managed floating exchange-rate ...
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    The Impact of Environmental Advertisement, Health Consciousness and Personal Norm on Organic Food Consumption in Shanghai, China 

    Bing, Zhu (2012-06)

    The consumption of organic food has risen due to consumers’ concerns over issues regarding the environmental problems, food safety and health. This study explores the effects of factors (environmental advertisements, health consciousness, and personal norms) on organic food consumption in Shanghai. The data was collected from 400 consumers at 4 Carrefour supermarkets in Shanghai who purchased organic food. All hypotheses were analyzed by SEM (structural equation model). The research outcomes revealed that organic food consumption was positively ...
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    The Impact of Green Advertising on Consumer Purchase Intention of Green Products 

    Bing, Zhu (2012-12)

    Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research findings reveal that credibility of claim (β=0.847, p<0.001) and consumer attitude toward green advertising (β=0.65 p<0.05) significantly influence consumer ...