Browsing by Author "Boonlert Watjatrakul"
Attitudes toward Student-Customer Concept: Educational Level, Institution Status and Interdisciplinary Studies Boonlert Watjatrakul (2010-04)
The study explores student attitudes toward treating students as customers in fundamental and higher educations based on three units of analysis−educational levels (undergrad vs. graduate), institution status (public vs. private), and interdisciplinary (technology, engineering, and business). It also examines students’ opinions toward using the student-customer concept in higher education. Quantitative and qualitative data were analyzed to answer the research questions. The quantitative analysis results indicate that, in overall, students disagree ...
Attitudes toward Using Communication Technologies in Education: A Comparative Study of Email and SMS Boonlert Watjatrakul (2009-12)
Educational institutions deploy email and short message service (SMS) to maintain efficient communication with their students. This research examines factors influencing students' attitudes toward using SMS and email, and compares the differences in the proposed factors between email and SMS. The results show that information richness and mobility affect students' perceived utility of email and SMS while information privacy and perceived utility affect the students' attitudes toward using email and SMS. Social pressure has found no impact on ...
Intention to Use a Free Voluntary Service: The Effects of Social Influence, Knowledge and Perceptions Boonlert Watjatrakul (2013)
Purpose – This empirical study aims to understand the interrelationship among the key technology adoption factors including social inﬂuence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects on individual intention to use a free voluntary service. Design/methodology/approach – The survey method is employed to collect data from universities offering the free mobile messaging service. A structural equation modeling analysis technique is used to analyze data ...
Boonlert Watjatrakul (Assumption University, 2006)
Boonlert Watjatrakul (2010)
Educational institutions increasingly adopt the students-as-customers concept to satisfy their students. Understanding students’ perspectives on the use of this business concept in educational institutions is necessary for the institutions to effectively align these perspectives with their management practice. The study investigates whether students in technology and business disciplines have significantly different attitudes toward using the students-as-customers concept in educational institutions and explores the impact of treating ...
Boonlert Watjatrakul (2014)
Purpose – Most firms select their information technology outsourcing (ITO) vendors based on the two methods of the weighted-criteria evaluation technique – the “qualification score plus the lowest bid price for the highest price score (QS-LBHPS)” and the “qualification score plus the average bid price for the middle price score (QS-ABMPS).” This paper aims to understand whether these two methods provide the same or different results of vendor selection and how the proportional weights of a vendor’s qualification and bid price affect the ...