Now showing items 1-4 of 4

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    An Analysis of Online Shopping in Thailand 

    Chanidapa Prompongsatorn; Nattapong Sakthong; Sirion Chaipoopirutana; Combs, Howard (2012)

    Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on other independent variables. Additionally, they need to understand the cause of unreliability, how to eliminate it, and what functions have to be improved and maintained in order to attract consumers. This will allow organizations to understand the existing internet shopping environment and the consumers' decision to repurchase. ...
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    A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand 

    Sirion Chaipoopirutana; Nongnuch Likitsuwannakool; Combs, Howard (American Society of business and Behavioral Sciences, 2010-02)

    Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful use in Thailand, have the potential to solve this problem in a relatively pollution-free manner. The question is how to get more consumers to adopt this new form of energy? This study examined how NGV's can increase in popularity and obtain more consumer adoption in Thailand. A survey of 500 potential consumers from various ...
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    Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand 

    Sirion Chaipoopirutana; Bunthuwun Laohasirichaikul; Combs, Howard (2010)

    This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and multiple regression techniques are applied to data collected from 500 Thai outpatients of the five largest private hospitals in Bangkok. The findings indicate that the four dimensions significantly affect corporate image, customer satisfaction, and customer loyalty. More specifically, the doctor concern dimension is the most ...
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    A Study of the factors influencing online purchase intention of consumer in China 

    Sirion Chaipoopirutana; Pan, Ying; Combs, Howard (2010)

    This study identifies the factors that affect online purchase intention of potential e-shoppers in China. The data were collected by distributing self-administered questionnaires to respondents in Fujian Province of the People's Republic of China. Descriptive analysis, Pearson's correlation and one-way ANNOVA were applied for data analysis. The results revealed that online purchase intention was influenced by individual perception, subjective norms, incentive programs and personal characteristics with the exception of personal need for ...