Browsing by Author "Issara Titheesawad"
Issara Titheesawad (Bangkok : Assumption University, 2012)
Issara Titheesawad; Phassawan Suntraruk (Assumption University, 2008)
This paper examined the influence of bundle frame, the presentation format of products within the bundle, on customers purchase intention and reservation price. The results from a laboratory experiment indicated that purchase intention was higher when the bundle price was presented in segre- gated form than an integrated one. However, presenting discounted price in segregated form posed negative impact on customers reservation price. In a segregated price framing, the discount prices of individual products ...
Issara Titheesawad (Assumption University, 2003)
The effects of bundle composition, price, framing, and familiarity on consumers' purchase intention Issara Titheesawad; Thongdee Kijbooncho, jt. auth. (Assumption University, 2004)
This paper attempts to investigate the effects of bundle composition, price level, price sensitivity, frame and familiarity on consumers purchase intention. The bundle products under study composed of Pantene shampoo and conditioner, and Pantene shampoo and Parodontax toothpaste. A laboratory experiment was employed. Findings showed that bundle composition, price level, price sensitivity, frame and familiarity influenced purchase intention. The finding also showed that there exists an interaction effect between price levels ...
Issara Titheesawad (Assumption University, 2012)
The present paper examined the influence of the external network ties of boards of directors on their execution of the monitoring, advising, and environmental scanning function. The results from multiple regression analysis indicated that the external ties of boards of directors did not decrease directors' involvement and contribution on the focal firm's board; rather such ties enhance the execution of directors' function. Ties pro- vided opportunities for directors to scan the external environment and acquire knowledge ...