Now showing items 1-6 of 6

  • Thumbnail

    E-business : Growth and Trends in Thailand 

    John, Varughese Kizhakkacharuvil; Nithiphong Vikitset; Duangta Duangekanog; Asawin Wichayachakorn (AU-eJIR, 2017)

    The era of e-business has changed the old economic relationship among producers, traders and consumers and the new economic relationship is called extended or integrated relationship. In this context this article has made an enquiry about the growth of e-business in Thailand. The change in technologies has a great impact on the old business models especially in the areas of strategies and customer engagement of business. The platform for changes in e-business is the internet, social media and mobile technology. Majority of the people in Thailand ...
  • Thumbnail

    eLearning Adoption and eLearning Satisfaction of Learners: A case study of Management Program in a University of Thailand 

    John, Varughese Kizhakkacharuvil; Duangta Duangekanong (2018-01-25)

    This study investigates eLearning mode of learning in Master of Science in Management (MSM) program at a University in Thailand. The School has adopted the open source software ‘MOODLE’ for its engine of Learning Management System (LMS) by customizing it with video and interactive features, since its inception in 2004. This study is based on the basic proposition that Learners’ adoption of e-learning dependent on its effectiveness and usefulness, and their perceived satisfaction. The theoretical foundation of the study has been one of the empirically ...
  • Thumbnail

    The Global Competitiveness of Thailand: An Empirical Analysis of the ASEAN Community 

    John, Varughese Kizhakkacharuvil; Duangta Duangekanog; Asawin Wichayachakorn; Nithiphong Vikitset (AU-eJIR, 2017)

    The current rate of technological expansion and the globalization of markets have made countries to be more competitive for their economic growth and prosperity. The Global Competitiveness Index (GCI) is a measure computed by the World Economic Forum every year since 1979 on the basis of 12 pillars of economic and human growth indicators. 138 world countries are included in the GCI 2016-17 and these countries accounts for 98% of the world GDP. Thailand is the third major economy among the ASEAN community and it is classified as ‘Efficiency ...
  • Thumbnail

    Impact of Perceived Usefulness on Attitude of members for having Christian Church’s website in Thailand - A Moderated Mediation Model 

    Adams, Harold; John, Varughese Kizhakkacharuvil (Web Technology eJournal, 2020)

    The purpose of the study was to evaluate the online presence of Christian churches in Thailand, and to test the influence of perceived usefulness of Church’s website on the attitude of members to have or improve the website. A sample survey was conducted throughout the Kingdom of Thailand from July 2019 to February 2020 and data were collected from 400 churches without discriminating the online presence or not. Finally, the data set of 177 churches, comprising 335 respondents, having online presence were used for analysis. The theoretical base ...
  • Thumbnail

    A Panel Data Model on e-Business Development of Nations 

    John, Varughese Kizhakkacharuvil (e-CASE & e-Tech Fall 2017, Seoul, S. Korea, 2017-09-05)

    e-Business development has become a key factor for the sustainable economic growth and development of any nation in this new era of digital revolution. This is a macro level study based on the hypothesis that the e-business development of a nation can be predicted on the basis of four independent estimators, namely, 1) Country Characteristics; 2) Business Sophistication; 3) Technological Readiness; and 4) e-Government Support. A panel data of five years (2012-2016) relating to 132 world countries were collected and analyzed. The objective of the ...
  • Thumbnail

    A study on the Impact of e-Commerce on SMEs in Thailand 

    John, Varughese Kizhakkacharuvil; Asawin Wichayachakorn; Nithiphong Vikitset (2018-06-26)

    Business-to-consumer (B2C) e-Commerce is the focus of this study with special emphasis to its impact on small-and-medium enterprises or SMEs in Thailand. The impact is investigated in two perspectives – the economic impact and the social impact- where the former is concerned to the firms in terms of increase in its profitability and operating efficiency and the latter is related to the society in general imparted by the firm in terms of employment created. The study further investigated the penetration of e-Commerce (B2C) among consumers of ...