Browsing by Author "Kitikorn Dowpiset"
Creativity dialog map: the adaptive Organization Development Technology for positive change in the organization Kitikorn Dowpiset (2015)
Organization Development is an imperative process for the growth of organizations. The underlying process of the OD framework and its tools and techniques are intentionally implemented for planned change towards its view of an organization's preferred direction and vision. This article presents an important process in planned change, that is, the processing of information. Convergent thinking and divergent thinking are alternative approaches to processing information. The paper presents the design of a new OD technology called "creativity ...
Factors affecting the choice of university in Thailand among Thai international high school student’s Grade 11 and Grade 12 in the central Bangkok area Panjaphol Moovoravit; Kitikorn Dowpiset (Assumption University Press, 2017)
In Thailand, the higher education institute both public and private required many marketing activities to attracting students because of globalization and demographic transitions. The main target of the marketplace is the Higher School Students especially for the International study programs at Grade 11 and 12. The purpose of this study is to identify the factors affecting Thai international high school student’s (G.11 and G.12) in the central Bangkok area choice of university in Thailand and to develop a richer understanding of each ...
Integrated Marketing Communications (IMC) used in food truck business: A case study of Five Burger Food Trucks in Bangkok's Metropolitan area Tonghathai Likhitweerawong; Kitikorn Dowpiset (2015)
The purpose of this study is to examine how Integrated Marketing Communications or IMC is put into practice by the management of food trucks in Bangkok area. In this study, data was collected from interviews with ten respondents who are the managers of five food trucks in Bangkok. Contextual observations were also made on the site of the food trucks and on other communication channels. Data was analyzed by content analysis and categorized into themes corresponding to each of the five key features of IMC The insights gained from this study shows ...
Assumption University. Graduate School of Business (Assumption University of Thailand, 2018)
Social network analysis by fuzzy relations, implementation based on members of the Thai Parliament Society Kitikorn Dowpiset (Assumption University, 1999)
Strength-Based Operations as Organization Development Intervention (SBO-ODI) on Enhancing Teacher Commitment, Engagement, and Performance: a case study of Assumption College Ubon Ratchathani (ACU) Prawat Sutthinont; Kitikorn Dowpiset (2015)
In the 21th century, four aspects in the era of globalization: complexity, change, competition, and connectivity, has impacted people's livings. To remain competitive the organization needs to design working environments with strong continuous-learning process to enhance commitment and engagement of the employees for better performance. Strength-Based Operation as Organization Development Intervention (SBO-ODI) was designed as a strategic intervention to support the working capabilities of the teaching and supporting staff at Assumption College ...