Browsing by Author "Rapeepat Techakittiroj"
Factors Affecting Thai Football Fans' Purchase Intention towards Thailand's Premier League Club Jerseys Natheenon Visetvithsakul; Rapeepat Techakittiroj (2015-08)
Thanaporn Punjakunaporn; Rapeepat Techakittiroj (2015-08)
Panjaporn Chansaenroj; Rapeepat Techakittiroj (2015-08)
Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to identify the factors which affect the consumer to use the mobile banking services which bank can use this information to improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the perceived cost and perceived risk were affected with the intention to use mobile banking.
A study of price-changed-to-dividend ratio on ex-dividend dates: the case study of stock exchange of Thailand in 2012-2014 Rapeepat Techakittiroj (Assumption University Press, 2016)
Most of studies had a similar conclusion that the average stock prices on ex-dividend dates tend to be declined according to the corresponding amount of dividend even though it is the Book Value, BV, which is declined by the amount of dividend. As many stock traders did not achieve their results based on this conclusion, the research methodology was repeated to assert the myth. Because none of researches were based on data from the Stock Exchange of Thailand. the research methodology was repeated, only on cash dividends, for years of 2012-2014. ...