Now showing items 1-20 of 32

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    A comparison of perception, overall satisfaction and consumer behavior among Western, Asian, and Thai MRT passengers 

    Sirion Chaipoopirutana (Assumption University, 2007)

    This study aims to compare the differences in perceived service quality. satisfaction, and con- sumer behavior of Western, Asian, and Thai Bangkok subway customers. The data was collected from 606 respondents using the SERYPERF, overall satisfaction, and consumer behavior research survey instruments. The results revealed that perceived service quality, and overall satisfaction between three groups of MRT customen ~ significantly different buJ there was no significant difference in con- sumer behavior between three groups of ...
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    An Analysis of Online Shopping in Thailand 

    Chanidapa Prompongsatorn; Nattapong Sakthong; Sirion Chaipoopirutana; Combs, Howard (2012)

    Trust is the most crucial factor for online shopping. Those organizations interested in enhancing their business channel with internet shopping need to understand the influence of consumers' trust, and how it depends on other independent variables. Additionally, they need to understand the cause of unreliability, how to eliminate it, and what functions have to be improved and maintained in order to attract consumers. This will allow organizations to understand the existing internet shopping environment and the consumers' decision to repurchase. ...
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    A comparative study of prospective natural gas for vehicle (NGV) buyers' behavior intention in Thailand 

    Sirion Chaipoopirutana; Nongnuch Likitsuwannakool; Combs, Howard (American Society of business and Behavioral Sciences, 2010-02)

    Global warming and the economic consequences of the global dependence on increasingly expensive gasoline have become the most serious and appalling world problems of today. Natural Gas Vehicles (NGV), currently in successful use in Thailand, have the potential to solve this problem in a relatively pollution-free manner. The question is how to get more consumers to adopt this new form of energy? This study examined how NGV's can increase in popularity and obtain more consumer adoption in Thailand. A survey of 500 potential consumers from various ...
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    A comparison of Chinese and American tourist satisfaction in Thailand 

    Sirion Chaipoopirutana (2009)

    Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among tourists and their requirements is important for the tourism industry which may lead to an increased share of the tourism market. The objective of this study is to compare the level of American and Chinese tourists' satisfaction in Thailand. 390 respondents were considered to be the sample. The researcher applied Independent ...
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    Cross-cultural study of Western and Thai subway' s passengers perception, overall satisfaction and consumer behavior 

    Sirion Chaipoopirutana (2009-11)

    The performance of the company service is an important issue for operative business activities. It effects in different levels of customer satisfaction, consumer behavior, and may affect different cultures. The objective of this study is to examine the different cultures and also, the relationship between perceived service quality, overall satisfaction, and consumer behavior. The data was collected from 200 Western, and 203 Thai respondents using the SERVPERF, overall satisfaction, and consumer behavior survey instruments. This study found ...
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    Customer Satisfaction Affecting Behavioral Intention to Repurchase at Fast Food Restaurant in Bangkok, Thailand 

    Pronthip Praiwan; Sirion Chaipoopirutana (2016-06)

    The objective of this research is to study factors affecting to behavioral intention to repurchase at McDonald’s in Bangkok, Thailand, while independent variables are perceive value, restaurant image, food and beverage quality, service quality, customer satisfaction and dependent variable is behavioral intention to repurchase. The data was collected by distributing questionnaires to 300 respondents at MBK Center and Siam Paragon branches in Bangkok. The sampling procedure used judgment sampling, quota sampling, and convenience sampling. ...
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    Customer Satisfaction Towards Banking Service, Thailand 

    Kansiri Thongkam; Sirion Chaipoopirutana (2016-06)

    The purpose of this study was to study about the factors that influence customer satisfaction towards the Siam Commercial Bank, Thailand. In this research, the dependent variable is the customer satisfaction, while the independent variables are perceived service quality in terms of tangible, reliability, assurance and empathy, perceived value and trust. These variables were developed as four hypotheses to identify the influencing factor. The data was collected by distributing a questionnaire to 300 respondents who have the experienced ...
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    Diffusion of innovation in Asia: a study of internet banking in Thailand and India 

    Sirion Chaipoopirutana; Combs, Howord; Yuttapong Chatchawanwan; Vij, Vikrant (2009)

    This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai banking customers living in several regions of the two countries. The attributes of innovation, used for this investigation, were complexity, compatibility, relative advantage and trialability. The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in India ...
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    Effective customer relationship management of health care: a student of the perceptions of service quality, corporate image satisfaction, and loyalty of Thai outpatients of private hospitals in Thailand 

    Sirion Chaipoopirutana; Bunthuwun Laohasirichaikul; Combs, Howard (2010)

    This article investigates the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty. To obtain results, factor analysis and multiple regression techniques are applied to data collected from 500 Thai outpatients of the five largest private hospitals in Bangkok. The findings indicate that the four dimensions significantly affect corporate image, customer satisfaction, and customer loyalty. More specifically, the doctor concern dimension is the most ...
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    An Empirical Study of Customer Satisfaction towards Food Delivery Online Using Mobile Application in China 

    Haohan, Yao; Sirion Chaipoopirutana (2016-06)

    Customer satisfaction surveys have become one of the most important tools in the e-service industry to found out about problems and determine how to improve online services. They are essential to e-commence companies’ success, especially online food delivery services which has grown into a huge market in China. The purpose of this study is to consider the factors that influence customer satisfaction toward food delivery online. More specifically, looking at ‘Ele.me,’ one of the three leading third party platforms in China where restaurants ...
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    An empirical study: influencing factors of normative susceptibility, collectivism, novelty, value consciousness on consumer’s attitude towards Pirated software in Bangkok, Thailand 

    Sirion Chaipoopirutana (2019)

    This study aimed to find a relationship between normative susceptibility, collectivism, novelty seeking, value consciousness, and consumers’ attitude towards pirated software. The researcher collected the data from customers who has experienced to purchase pirated software from two locations in Bangkok metropolis. The final data were 369 respondents. Non-probability was used to find sampling unit by using quota and convenience sampling. All hypotheses were tested using Structural Equation Model (SEM). The adequate quality of model was measure ...
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    AN EXAMINATION OF THE INFLUENCE OF JOB- RELATED FACTORS, LEADERSHIP STYLES, AND JOB SATISFACTION IN INDIA 

    Prathip M. Komolmas; Sirion Chaipoopirutana; Lukose, Saji (2016-02)

    School teachers’ job satisfaction is crucially important in the provision of high quality performance as it has a positive influence on morale and the school’s output, and it also links to the productivity and efficiency of teachers’ working behavior. This research paper is aimed to test the influence factors between the independent variables such as transformational and transactional leadership, salary, job training, supervision, working conditions, Esprit de corps (team work), career progress, recognition, job clarity, and teachers’ ...
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    AN EXAMINATION OF THE INFLUENTIAL FACTORS OF PACKAGING, PRICE SENSITIVITYAND BRAND IMAGE ON FROZEN FOOD CONSUMER BUYING BEHAVIOR IN BANGKOK, THAILAND 

    Peeraput Thiendej; Sirion Chaipoopirutana (2016-02)

    Packaging has been gradually taking on an important role as a way to serve consumers by providing information and delivering functions. The role of packaging is observed as a strategic tool to influence consumer buying behavior. The main purpose of this research was to identify the influences of the visual elements of packaging in terms of graphics and size/shape and the informational elements of packaging in terms of product information and technology, brand image, price sensitivity on consumer buying behavior of CP ready- to-eat ...
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    Factors affecting customer loyalty: A case study of BCEL Bank in Lao PDR 

    Kriengsin Prasongsukarn; Sirion Chaipoopirutana (2015-11)
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    Factors Affecting Repurchase Intention of Smartphone: A Case Study of Huawei Smartphone in Yangon, Myanmar 

    Win, Khin Sandar; Sirion Chaipoopirutana (2015-09)

    This study investigates the relationship between functional value, price consciousness, word of mouth, brand image, attitude towards product and repurchases intention of a smartphone brand. To do so, a survey was conducted by distributing 420 questionnaires in 7 different shopping malls in Yangon, Myanmar. The data collected was analyzed using SPSS and hypotheses were examined by employing the Pearson correlation and multiple linear regression. The results show that there is a positive and significant relationship among functional ...
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    Factors Influencing Repurchase Intention Towards Green Lifestyle Products of a Thai-Owned Business 

    Sutinee Pramoj Na Ayudhya; Sirion Chaipoopirutana (2016-06)

    The green industry is having an exponential growth. To create green brand sustainability, repurchase intention is the most important factor. The aim of this research is to investigate the influence of perceived corporate social responsibility (CSR), product quality, risk, and price, product functionality, product form, corporate reputation, perceived product value, attitudes toward products and repurchase intention toward the green lifestyle products of a Thai-owned business. These variables make up the eight hypotheses in this study ...
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    THE INFLUENCE OF BRAND ATTRIBUTES, PERCEIVED CONGRUENCE, WEBSITE IMAGE, ADVERTISING, EMOTIONAL ATTACHMENT, AND CONSUMER-COMPANY IDENTIFICATION ON CORPORATE IMAGE OF NEW MODEL SHOPPING MALL IN BANGKOK 

    Kannanat Vilaisai; Sirion Chaipoopirutana (2016-02)

    The corporate image of a shopping mall is a focal factor, as the holistic images for reflection on the mall’s objectives, which influence customers’ perceptions of a good image on the professional services and the mall’s appearance. The aims of this research were to examine the influence factors of independent variables, which consisted offline brand attributes in terms of physical aspects, product-related attributes, personal interaction and reliability, perceived congruence, website image, advertising, emotional attachment and ...