Now showing items 1-11 of 11

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    Applying activity-based costing and activity-based management methods to estimate manufacturing costs and activities 

    Kanokporn Kleosakul; Srobol Smutkupt (Assumption University Press, 2018)

    At present, the intense competition in many industries has made many companies aware of the costs and resources utilization within the organization. The key issue that all companies take into account is cost reduction while maintaining and building business process improvement in order to satisfy customers’ requirements.
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    Applying an EOQ model to reduce an inventory cost 

    Russarin Jiraruttrakul; Srobol Smutkupt; Wasana Marksin; Liang, Liu; Chanasit Thanathawee (Assumption University Press, 2017)

    This research study applies an EOQ model (Economic Order Quantity) to reduce an inventory cost. The focus ABC Company is a Beer Importer in Thailand. It faced the problem of high inventory cost and lackluster inventory management. The root cause was that the Company had no standardized ordering process, which meant a high cost of carrying excess inventory, or having too little to meet demand. It also meant paying a high storage charge. The EOQ Model was proposed, to make substantial improvements. Historical inventory stock data for years ...
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    Battery transport optimization by a Vehicle Manufacturer in Thailand 

    Suphanida Leekijwiridhpol; Srobol Smutkupt; Vilasinee Srisarkun; Chuthin Thanasarnaksorn (Assumption University Press, 2016)

    This study is about battery transportation by a Vehicle Manufacturer that was found to have inefficient space utilization in the truck container. This problem negatively affected the company's profit and opportunity. Therefore, the use of GRASP (Greedy Randomized Adaptive Search Procedure) is proposed to minimize the problem substantially. In this research, a Vehicle Manufacturer focuses on its battery exports, which are transported by commercial vehicles. Data was collected by interviewing personnel, observing actual operations, and analyzing ...
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    Business process improvement of customer service for an eBay jewelry company 

    Woraphol Aummontha; Srobol Smutkupt (Assumption University Press, 2017)

    Increasingly buyers shun retail shops in favor of online sellers. The focus firm in this research is a gemstone wholesale company which sells its jewelry on eBay. It had an inefficient operation process that was causing the company’s late delivery rate to exceed 4.00%, which was the new standard eBay requirement. The research objective of this project is to identify the root cause of this major problem, find solutions and implement improvement action. The Business Process Improvement model (BPI) was chosen to improve the internal process ...
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    Costing a freight forwarder's outsourcing decision 

    Kasaem Limkarnjanachote; Srobol Smutkupt; Wasana Marksin; Sutta Sornmayura; Liang, Liu (Assumption University Press, 2016)

    Any international Freight Forwarder in Thailand faces tough competition. Airfreight is needed for some goods. The cost is high, but can be offset by low inventory cost. FF Company, the focus firm, provides airfreight services to manufacturers. To keep prices competitive, FF's total airfreight operation cost has to be contained. This research examined whether to outsource part of its airfreight operation or retain it in-house. The total cost of ownership (TCO) concept is used to evaluate this decision. Service quality had to be maintained, ...
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    The improvement of stock allocation lead time by using lean six sigma 

    Pattama Sangphang; Srobol Smutkupt; Donn Pjongluck (Assumption University Press, 2020)

    In the high level of competition in the market, customer satisfaction is very important for many companies to respond to the customer requirementsuch as on-time delivery. The current stock allocation process of company is inefficient to respond to on-time delivery and achieve customer requirement. The purpose of this research was to improve the stock allocation process of company by reducing sales order lines adjustment and lead time process. DMAIC model was applied to find activities that should be improved. The redesign ...
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    Improving quality and agent's performance in Bangkok call centres 

    Aruna Chawla; Srobol Smutkupt (Assumption University Press, 2019)

    Quality in the call center industry is one of the major objectives difficult to achieve when considering call center agents, with their need to find a balance between the number of calls received, average handling time of calls, or post wrap-up time in each call. The focal firm, AURSA Company, realizes the importance of helping agents to develop and deliver the right kind of quality to customers on call. From data analysis, the researcher found that the company’s call center agents’ performance ...
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    Improving vehicle tracking in a holding carpark 

    Chatchawan Trakoonsitthisri; Srobol Smutkupt; Orawee Thongkam; Sutta Sornmayura (Assumption University Press, 2017)

    This research was conducted to improve the operation of a parking area for vehicles waiting for export, and reduce the cost of management fees, through implementation of a barcode system. Barcoding is an automated identification system which is powerful technology and applied in many fields. A barcode system was designed and tested to see if it could solve the parking problem. The focus company in this research manufactures vehicles in Thailand for export. Its internal operations are very good, but identifying where each vehicle is in the ...
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    Investigating key antecedents of logistics services quality towards customer satisfaction and loyalty among ecommerce: a case study of home appliance retailing delivery in China 

    Zhang, Yan; Srobol Smutkupt (Assumption University Press, 2021)

    The purpose of this study is to explore the relationship among online logistics service quality (OLSQ), service price ( SP), customer satisfaction (CS) and loyalty (LY) in B2C ecommerce retailing. Furthermore, the study established eight dimensions to evaluate and analyze the relationship among online logistics service quality. Drawing upon a sample of 435 respondents and worked within the framework of structural equation modeling ( SEM) . Finally, the result indicated that OLSQ, SP statistically influenced CS. Similarly, there is a significant ...
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    The key antecedents of shared vision : a case study on an industrial estate developer in Thailand 

    Srobol Smutkupt (Assumption University, 2014)

    Vision serves a critical role in today's organizations. A successful shared vision paints a bright picture for the future of the organization. Most organizations have their own corporate vision. However, making a corporate vision become a shared vision is challenging for management. The main objective of this research was to examine the key antecedents of shared vision. Based on literature, there are many factors that contribute to shared vision. However, not many empirical studies have been conducted in this area. The results of ...
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