Browsing by Author "Suppasit Sornsri"
Suppasit Sornsri (Assumption University, 2014)
Suppasit Sornsri (Assumption University, 2015)
This study aims at developing a more comprehensive set of dimensions of relationship quality by employing the Investment Theory (Rusbult, 1980). It also focuses on determining the antecedents of relationship quality by applying the Transaction Cost Analysis (TCA) Theory (Williamson, 1985) as well as examining their relative significant relations. Finally, the paper examines the consequences of relationship quality by using the Exit-Voice Theory (Hirschman, 1970). The focal construct in this research is the relationship quality between hospitals ...
Antecedents and Consequences of Relationship Quality: An Exploratory Study on Hospitals in Thailand Suppasit Sornsri (2015-01)
The focal construct in this study is the relationship quality between the hospitals and the patients. The previous studies had developed relationship quality dimensions mostly in terms of “want to” aspect and tested their model in various B2B and B2C contexts. However, in several long-term relationships, “ought to” and “have to” aspects of relationship are also important in helping create the relationship longevity in spite of dissatisfaction in the relationship. Very few empirical researches on relationship quality have captured these dimensions. ...
Suppasit Sornsri; Bing, Zhu (Assumption University, 2017-09-30)
Developing and testing relationship quality model: the context of undergraduate business programs in Thailand Suppasit Sornsri; Zhu, Bing (Bangkok : Assumption University, 2019)
The purpose of this study is to develop a concept of the dimensions of relationship quality for students and lecturers, using the Investment Theory. The determinants of relationship quality drawn from the Social Exchange Theory and their outcomes were investigated. Past studies examined relationship quality in various contexts, yet were limited in higher education. Relationship quality dimensions are evolving and mostly capture only “want to” and “ought to” stay in relationships, hence, this study added a “have to” aspect. This study adopted ...
Suppasit Sornsri (2016-12)
The main objective of this research is to explore the possibility of applying the Sufficiency Economy Philosophy in purchasing of the organizations. The Sufficiency Economy Philosophy is initiated by His Majesty the King Bhumibol Adulyadej of Thailand. The philosophy reflecting the principle of Thai culture is a method of development on the three foundations of moderation, reasonableness, and self-immunity. These three bases are performed with the provision of knowledge and integrity as well as the intelligence and perseverance leading to the ...