Browsing by Author "Thaninrath Wonggotwarin"
The products' factors affecting purchase intention: a case study of condominium in Bangkok, Thailand Thaninrath Wonggotwarin; Kim, Seongdok (Assumption University Press, 2017)
The objective of research is to examine the effect of product’s factors which are product quality, service quality, brand image, and product design of condominium toward purchase intention of condominiums in Bangkok. In Thailand, due to the popularity of condominiums, the expansion of investment on this market has continually grown year by year and the condominium market has become highly competitive. This current research is significant in that it would help condominium developers know about what kind of condominiums preferred by potential buyers ...