Now showing items 1-4 of 4

  • Thumbnail

    Export Import Practices: ASEAN Focus 

    Theingi, Hla (2013)
  • Thumbnail

    Extended UTAUT2 model on factors influencing of mobile commerce acceptance in Yangon, Myanmar 

    Lin, Jaw; Theingi, Hla (Bangkok : Assumption University, 2019)

    Today, wireless telecommunication is well designed and there is significant evidence on the critical growth of wireless technologies in developing countries including Myanmar. However, the usage of mobile services and transactions such as mobile payment, mobile wallet, electronic business are still low in Myanmar. This research attempts to investigate the factors influencing Mobile Commerce acceptance in Yangon, Myanmar and examines the differences in acceptance level among three generation groups (Generation X, Generation Y and Generation ...
  • Thumbnail

    Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon) 

    Aye, Yin Thu; Theingi, Hla (Bangkok : Assumption University, 2019)

    In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking ...
  • Thumbnail

    Logistic Competitiveness and Export Performance: The Case of Myanmar Fresh Produce 

    Theingi, Hla (2015)

    Agriculture sector is the mainstay of the Myanmar economy accounting for 60 percent of the GDP and employing 65 percent of the labor force. Thus agriculture sector’s competitiveness is imperative for Myanmar’s economy. Agriculture sector’s competitiveness depends largely on logistic competitiveness of the country since logistic costs contribute 20% of the total cost of production. According to the World Bank Logistic Performance Index (2014) Myanmar rank 145 out of 160 countries with logistic efficiency of 40% of the best performer; Germany. ...