Browsing by Author "Vikanda Pornsakulvanich"
Vikanda Pornsakulvanich; Nuchada Dumrongsir, jt. auth; Pair Sajampu, jt. auth; Suppasit Sornsr, jt. auth; Surej P. Joh, jt. auth; Tipa Sriyabhan, jt. auth; Chatkaew Nuntapanic, jt. auth; Chulamani Chantarawand, jt. auth; Parichart Wongweeranoncha, jt. auth; Smith Jiradilo, jt. auth (Assumption University, 2012)
Nuchada Dumrongsiri; Vikanda Pornsakulvanich (2009-06)
Blogs have evolved exponentially as a global phenomenon where scholars have attempted to answer why and how people use blogs. An active weblog requires a long-term commitment and much effort from a host to frequently update the contents as well as from users to regularly interact with the webblog. Thus, an investigation on what motivate people to blog interactively may help us develop and promote blog usage to fulfill various needs of the users better. This study serves two purposes: (a) to discover the reasons why people blog and (b) to ...
Vikanda Pornsakulvanich; Nuchada Dumrongsiri (2012)
The present study examined the influence of the Big Five personality traits (i.e., Emotional Stability, Extraversion, Openness to Experience, Agreeableness, and Conscientiousness) on the amount of social networking sites (SNSs) usage, and the differences in time spent on SNSs among people who were in different age and gender groups in Thailand. This study employed a cross-sectional design using the purposive sampling to collect the data. Participants (N = 397) who have used social networking websites: Facebook, Twitter, and YouTube were participated. ...
Television portrayals of ethnic minorities in the United States : the analysis of individual differences, media use, and group indentity and vitality Vikanda Pornsakulvanich (Assumption University, 2007)