Browsing by Subject "5W model"
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This paper discusses the current situation and the model of the Chinese cultural communication of the Confucius Institutes in Thailand, with an aim to sort out and analyze the current problems. Five aspects of cultural communication of Confucius Institutes in Thailand are analyzed using Lasswell's (1948) 5W model of communication. These five aspects are: communicators, audience, contents, media and effects, which correspond to “who”, “to whom”, “say what”, “through which channel” and “with what effects” of the 5W model respectively. Through ...