Now showing items 1-10 of 10

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    An application of berlin's concept of value pluralism to the Indian tradition 

    George, Darwin Joseph (Assumption University Press, 2018)

    India has a long rich history tolerant coexistence and cultural interaction among its many diverse cultural and religious groups. But today, there is a promotion of a kind of nationalism which identifies with certain religions or cultural groups at the exclusion of others. The temptation is to try to strengthen India as a nation-state at the expense of its pluralistic past. The philosophy of Isaiah Berlin is valuable in this context, for it shows that value pluralism is not incommensurable with liberal democracy and that the two can support ...
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    The effect of organization development intervention on structural and psychological empowerment to enhance innovative work behavior: an action research in a technical school in Thailand 

    Tamonwan Somsriruen; Chavez, Gloria S.; Tayko, Perla Rizalina M. (Assumption University Press, 2018)

    This research investigated the effect of organization development interventions (ODI) in improving structural and psychological empowerment, to promote innovative work behavior among organization members, in a technical school in Thailand. Using an action research design, the ODI activities were conducted for a six month period with 36 employees. Quantitative and qualitative methods were used to explore and gather data at all levels (executives, heads of department, and employees). The action research was conducted in three phases: pre-ODI, ODI, ...
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    The effectiveness of blended learning: a case study 

    Anaraki, Firouz (Assumption University Press, 2018)

    Recent policy announcements by the Thai government: Thailand 4.0, and its education component: Education 4.0, advocate the use of innovation and digital technology in schools and universities to improve the quality of education. We explore here the effectiveness of blended learning at an institute of higher education with a case study for one subject taught at the undergraduate level at Assumption University. Blended Learning in this study is defined as supplementing traditional classroom lectures with an online eLearning course in the same ...
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    Language and attitudes of invisible minds: an appraisal analysis of cyber discourse 

    Deocampo, Marilyn F. (Assumption University Press, 2018)

    This study examines the interactions of different participants on Yahoo Singapore and Yahoo Philippines using the Martin and Rose (2011) Appraisal Theory, focusing on the interpersonal aspects of discourse, ATTITUDE is used as the framework for a Critical Discourse Analysis (CDA). Blogging in the cyberworld, as a different channel of communication, allows the people of a society to discuss issues that matter most to them. The method used to foreground the underlying discourse is an attempt to understand the influence of various elements of ...
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    Online impulse buying behavior amongst undergraduate students in Tianjin, the people's republic of China 

    Zou, Tingting (Assumption University Press, 2018)

    The aim of this study is to understand online business, regarding impulse buying behavior amongst undergraduate students in Tianjin, China. This study concentrated on the Taobao.com platform, and considered variables of website quality (security, navigability, and visual appeal), hedonic shopping value (product novelty, fun and escapism), and product knowledge (word of mouth and social norms), to learn how online shop owners increase their profits by encouraging impulse buying behavior. The results suggest that Taobao.com online shop ...
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    Political security abstacles and challenges of Timor-Leste's ASEAN membership 

    Soares, Deuladeu Elizabeth Florindo (Assumption University Press, 2018)

    The Democratic Republic of Timor-Leste has implemented its foreign policy by participating in various international organizations. To enhance its relation with other countries, particularly at the regional level, Timor-Leste is working hard to achieve its full membership in ASEAN and has already shown its seriousness to do so, submitting a formal application in 2011. This research focuses on political-security, aiming to find and describe the obstacles and challenges to political security in Timor-Leste, in support of the country joining ...
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    Strengthening employee's engagement in e-commerce business department through an ODI approach 

    Narachai Treetipbut; Aloni, Rita (Assumption University Press, 2018)

    This action research dissertation is aimed to enhance the level of employees’ engagement in a flux business environment that deals with e-Commerce business operations. As a start-up firm; the focal organization often experiences certain unalignments between executives and employees or even among employees themselves. This study is expected to add extra knowledge to an academic body; while, also enhancing business results via improved employee engagement. The paper aims to determine whether an existing engagement model could be re-applied to ...
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    A structural analysis of ten economies in ASEAN economic community 

    Thongdee Kijboonchoo; Chaveporn Kulchanachutiporn; Nattaporn Soralam (Assumption University, 2018)

    This paper focuses on a structural analyses in agriculture, manufacturing, and the service sectors of ten ASEAN economies. Their relative importance is examined by using their output shares in GDP , shares of exports in total exports, labor employment shares in total employment, and labor productivity. The study founds Myanmar, Cambodia, and Laos PDR as highly dependent on agriculture. Manufacturing is very important for all AEC economies, especially for Brunei. The service sector is important for all economies, especially for ...
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    Tobacco smoking behaviors of baccalaureate students, Thailand 

    Kanyaphat Setchoduk (Assumption University Press, 2018)

    The smoking behaviors of youths and young adults have changed worldwide. This study aims to explore the tobacco smoking behaviors of a university students which includes the type, duration, amount, frequency, reason, addiction level, and family history of smoking. Descriptive cross-sectional study was used with the university students in Thailand. Proportional Random Sampling technique was used to recruit 440 participants from 10 faculties. Results revealed that 33% of participants were currently tobacco smokers. The ...
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    Using an interactive learning book based on interactive and discovery learning to enhance student interaction and achievement 

    Patchara Vanichvasin (Assumption University Press, 2018)

    This research aimed 1) to develop an interactive learning book based on interactive learning and discovery learning and 2) to examine student interaction and achievement after using an interactive learning book. The purposive sample group was 20 undergraduate students. Instruments were an interactive learning book, a content-appropriateness questionnaire, an observation checklist, pre-test and post-test, and a satisfaction questionnaire. Data were analyzed by using mean, standard deviation, t-test, and content analysis. The research results were ...