Now showing items 1-10 of 10

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    Factors affecting british expatriates' adjustment in Thailand 

    Yanida Siamwalla (Assumption University, 2013)

    Building on literature relating to expatriate adjustment, this study attempted to identify factors that affect individualistic expatriate responses to cross-cultural adjustment in a collectivist culture. This study examines empirically the degree to which 387 British expatriates have adjusted themselves in terms of interaction, general/cultural and work adjustment in Thailand. It also analyzes the expatriates' adjustment antecedents which are personal factors, work related factors and cultural factors. Multiple regression ...
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    Impact of perceived service on brand image and repurchase intentions of Thai passengers towards low cost carriers 

    Shanyalak Sangkatat Na Ayutthaya (Assumption University, 2013)

    Since the application of the Open Sky Policy in 2002, Low Cost Carriers (LCCs) have been gaining a progressive market share in Thailand. However the numbers of academic researchers in this field are limited, the researcher hence focused on Thai passengers traveling on LCCs to explore new knowledge. Based on a comprehensive literature review, the conceptual model investigated whether the perceived service quality affects airline brand image and repurchase intention of Thai passengers was developed and tested in LCCs sector. ...
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    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...
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    The acceptance of cosmetic surgery : a study on Thai women in Bangkok 

    Wareerath Akkalatham (Assumption University, 2013)

    The business of cosmetic surgery has now become a very lucrative and fast-paced industry as appearance-enhancing treatments and procedures have become increasingly popular around the world. A number of cosmetic surgery clinics and hospitals are now competing against one another to capture a share of the multi-billion dollar cosmetic surgery market. Thailand has been one of the most sought after countries for cosmetic surgery and ranks among the top 20 countries for cosmetic surgery procedures worldwide. The main aim of this study ...
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    The determinants of credit spread changes of investment grade corporate bonds in Thailand between June 2006 and February 2012 : an application of the regime switching model 

    Treerapot Kongtoranin (Assumption University, 2013)

    This study proposes the two-state regime-switching model to explain the change of credit spread for investment grade corporate bonds in Thailand. The regimes of low and high volatility are extracted by Markov switching model. The results suggest that the model can improve explanatory power. The sensitivities of the risk factors including interest rate, macroeconomic, and liquidity factors increase in the high volatility regime rather than in the low regime. However, the liquidity factors are not significant for low credit rating ...
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    The determinants of subordinates' perceived leadership styles in small and medium enterprises in Thailand 

    Tanawat Teepapal (Assumption University, 2013)

    This study aims to examine the determinant factors of perceived leadership style in small and medium enterprises (SMEs) in Thailand. Discriminant analysis results showed that leaders who used different leader- ship styles (coercive, authoritative, affiliative, democratic, pacesetting and coaching) had different degrees of emotional intelligence, personality traits, adversity quotient, and ethics ofleadership.
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    The firm's characteristics, corporate governance and dividend payment : evidence from nonfinancial firms listed in Thailand during 2001 to 2010 

    Chanasit Thanathawee (Assumption University, 2013)

    Studies conducted in developed countries have dominated the literature on the detenninants of dividend payment. Nonetheless, there is much variation in corporate governance between developed and developing countries. The primary objective of this study is to explore the effect of firm characteristics and corporate governance factors on dividend payment in Thailand. The conceptual model in this study integrates important elements which affect the dividend payment, testing firms listed on the Stock Ex- change of Thailand (SET) ...
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    The influence of customer experience on behavioral response in lifestyle centers in Bangkok 

    Amornrat Pattarakitham (Assumption University, 2013)

    The purpose of this paper is to explore the influence of customer experience on consumer behav- ior towards lifestyle centers in Bangkok using the Stimulus-Organism-Response (S-0-R) model. In addition, the influences of the stimuli such as mall environment, customer-to-customer interaction, and mall tenant mix (variety), on behavioral response (revisit intention and desire to stay) were found in this study. A self-administered questionnaire was employed to collect data from customers who had visited lifestyle centers in Bangkok ...
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    The relationship between price deals, perceived quality, and brand equity for a high involvement product 

    Rachata Rungtrakulchai (Assumption University, 2013)

    This study aimed to investigate the impact of price deals and perceived quality on the brand equity in the context of brand knowledge and brand associations. This study extends the previous litera- ture on brand equity by focusing on how a consumer perceives brand in high involvement products. Eighteen face-to-face interviews were conducted to identify the product category for a high involvement product. Three hundreds and eighty-six sets of questionnaires were usable and completed. The findings supported that price deals ...
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    The relationships of financial assets in financial markets during recovery period and financial crisis : evidence from Thailand 

    Atinuch Kusolpalalert (Assumption University, 2013)

    The aim of this paper is to examine the long run relationship between SET index, gold price, 1- year, 2-year, and 10-year Government Bond Yield (GB), and 1-month and 3-month T-bill rate in Thai's financial market for the period between March 2001-December 2010 using Johansen method and to study their short-run adjustment through the Vector Error Correction Model (VECM) in order to find the speed of adjustment towards long run equilibrium. Moreover, this paper also tests the impact on each variable resulting from the changes in other ...