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    Intention to Use a Free Voluntary Service: The Effects of Social Influence, Knowledge and Perceptions 

    Boonlert Watjatrakul (2013)

    Purpose – This empirical study aims to understand the interrelationship among the key technology adoption factors including social influence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects on individual intention to use a free voluntary service. Design/methodology/approach – The survey method is employed to collect data from universities offering the free mobile messaging service. A structural equation modeling analysis technique is used to analyze data ...
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    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...