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    Exploring bloggers' motivation and behavior in Thailand 

    Nuchada Dumrongsiri; Vikanda Pornsakulvanich (2009-06)

    Blogs have evolved exponentially as a global phenomenon where scholars have attempted to answer why and how people use blogs. An active weblog requires a long-term commitment and much effort from a host to frequently update the contents as well as from users to regularly interact with the webblog. Thus, an investigation on what motivate people to blog interactively may help us develop and promote blog usage to fulfill various needs of the users better. This study serves two purposes: (a) to discover the reasons why people blog and (b) to ...