Now showing items 1-8 of 8

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    A critical discourse analysis of the news articles and reports about Diaoyu/Senkadu issues 

    Yujie, Tan (Assumption University Press, 2016)

    The critical discourse analysis (CDA) is now a major tool for analyzing the news articles and reports. This paper uses CDA to analyze the news articles and reports concerning the Diaoyu/Senkaku issues. It aims to help English language teachers using CDA to create and improve the critical language awareness of students, and how discourse results from the social structure and power relations that serves discourse results from the social structure and power relations that serves different power groups. Through the analysis of articles of ...
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    An examination of foreign policy strategies of middle powers during great competition: a case study of Thailand's strategic hedging between a dominant USA and ascending China 

    Mandiolaza, Gustavo A. (2019)

    Recent years has seen confusion in the international political system as the hegemony of the U.S. has waned while China’s international influence has dramatically increased. This change to the status quo from a unipolar system immediately after the Cold War to a bipolar or multipolar system has compelled states in the Asia region to formulate strategies in response to this change. The three typical strategies available to a state are what is referred to as bandwagoning, balancing, and this article’s focus; hedging. In the case of Thailand, ...
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    Factors affecting purchase intention of BYD new energy vehicles in China 

    Tan, Wenchao; Chittipa Ngamkroeckjoti (2019)

    This research aimed on how determinants factors (Brand Image, Brand Reputation, Selfimage congruence, Subjective Norm, Perceived Behavioral Control and Environmental Attitude) affect the purchase intention of BYD new energy vehicle, one of the new energy vehicles made by a Chinese brand. This study used the two mixed method design by Creswell (2008). The mixed method is a combination of qualitative and quantitative research methods. This study also seeks to identify the factors that influencing purchase intention of BYD new energy vehicles ...
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    The Long Run Relationship between the Value of Chinese Yuan and Stock Market Return in Five Countries of the Association of Southeast Asian Nations From 2005-2013 

    Tian Wang; Witsaroot Pariyaprasert (2015)

    The research analyzes the long run relationship between the value of Chinese Yuan and stock market return in five countries of the Association of Southeast Asian Nations (Indonesia, Malaysia, the Philippines, Singapore and Thailand) from 2005-2013 by using daily data. The conditional work measured by Granger causality model. The value of Chinese Yuan under five selected countries were used as dependent variables. While the stock market index and trading volume of stock market were used as independent variables. The results show ...
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    A study of Factors Affecting Customer’s Revisit Intention and Repurchase Intention towards Jingdong’s online shopping in Nanjing, China 

    Zhang, Yue; Sirion Chaipoopirutana (2015-08)

    The propose of this study is to examine the effects of trust, customer satisfaction and attitude towards the website on customers’ revisit intentions and repurchase intentions towards Jingdong’s online shopping. The research model was tested with data from 420 of Jingdong’s customers in Nanjing, China. The author tested the hypotheses through simple regression analysis and multiple regression analysis based on the survey. Data were collected using convenience approach. Data collected from 420 valid respondents provided support for ...
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    A Study of Factors Affecting Purchase Intention on Mobile Shopping Towards of University Students in Kunming, China 

    Zhang, Yan; Sirion Chaipoopirutana (2015-08)

    This study aims to examine critical determinants (perceived enjoyment, perceived ease of use, social influence, trust, perceived cost, perceived enjoyment, and personality variables in terms of innovativeness, affinity, and compatibility) of Chinese university students’ intentions to use mobile shopping services toward, the largest B2C website in China. The researcher surveyed 450 respondents from university students in Kunming city, China. The data was analyzed by simple linear regression and multiple linear regression ...
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    ภูมิ มูลศิลป์ (มหาวิทยาลัยอัสสัมชัญ, 2560)

    ประเทศจีนเป็นประเทศที่มีความเก่าแก่และเป็นแหล่งอารยธรรมที่สำคัญแห่งหนึ่งของมนุษยชาติ โดยประเทศจีนนั้นมีแง่มุมพัฒนาการในด้านต่างๆ ที่สำคัญเป็นอันมากรวมถึงด้านรัฐธรรมนูญ ซึ่งบทความนี้จะได้กล่าวถึงพัฒนาการด้านรัฐธรรมนูญของจีนอย่างพอสังเขปนับแต่ความพยายามในเหตุการณ์ปฏิรูปร้อยวัน (Hundred Days Reform) ใน ค.ศ. 1898 โดยดำริของจักรพรรดิกวางซี่ว์ (Guangxu) เรื่อยมาจนเกิดขบวนการรัฐธรรมนูญในระหว่าง ค.ศ. 1905-1911 พัฒนาการด้านรัฐธรรมนูญภายหลังการก่อตั้งสาธารณรัฐจีน (Republic of China) ซึ่งเริ่มเมื่อปี ค.ศ. 1912 พัฒนาการด้านรัฐธรรมนูญภายหลังสงครามกลางเมืองแ ...