Browsing by Subject "Country image"
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The factors influencing parents' intention to send children aged between 8-18 years old to study in UK boarding schools (Assumption University Press, 2018-12)
Children’s education is the most important decision for parents who would like to select the best school for their children. Therefore, parents are the most influential factor over their children’s education. Thailand currently faces with the problems in education. According to the report of 2016 World Economic Forum, the rank of Thailand’s education dropped from 86 to 90 in 2015. This study aims to investigate the factors influencing parents’ intention to send children to study abroad in UK boarding schools by using the factors from ...
The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand (2017)
Nowadays Korea is well known by its popular culture, such as, TV dramas and pop music, called as "Korean Wave", which the Korean government has considered as soft power for enhancing exports. This study aims to investigate the impact of Korean wave on the purchase intention of Korean cosmetics. Korean wave in this study consists of three variables which are sympathy and empathy induced by Korean dramas, the attractiveness of Korean celebrities. The country image of Korea, brand awareness and brand equity of Korean cosmetics are also ...
The impact of Korean wave on the purchase intention of Korean cosmetics of Thai people in Bangkok and Chonburi (Bangkok : Assumption University, 2015)