Browsing by Subject "Didi"
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Determinant factors that affected reuse intention: a case study of Didi Chuxing Technology Company, Limited (2018)
This study examines the factors affecting reuse intention of the car service company, Didi in China. This study uses exploratory and explanatory mixed method sequential designed by Creswell (2011). There are two rounds of interview in order to confirm independent variables prior to quantitative methodology. As a result, this study distributes 201 sets of questionnaires via Wenjuanxing (online survey) from September to October 2018. Multiple Linear Regression (MLR) has applied through Statistical Analysis System (SAS) license number 12400609. ...