Now showing items 1-3 of 3

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    Comparison of factors influencing Chinese people in Bangkok intention to use two online payment applications in Thailand 

    Lao, Mingyan; Nathaya Pupat (Bangkok : Assumption University, 2019)

    Thailand is the biggest travel destination for Chinese people, and more and more Chinese people come to Thailand to invest, travel, study and live. In addition to this, the trend for online payment application is more and more popular. Therefore, the main objective for this study was to find out and determined the factors influencing Chinese people in Bangkok intention to use Alipay and K-PLUS online payment application in Thailand. The factors that we studied were ease of use, convenience, system quality and usefulness. The survey method ...
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    Intention to Use a Free Voluntary Service: The Effects of Social Influence, Knowledge and Perceptions 

    Boonlert Watjatrakul (2013)

    Purpose – This empirical study aims to understand the interrelationship among the key technology adoption factors including social influence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects on individual intention to use a free voluntary service. Design/methodology/approach – The survey method is employed to collect data from universities offering the free mobile messaging service. A structural equation modeling analysis technique is used to analyze data ...
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    Satisfaction for E-commerce affecting customer loyalty: a case study of internet users in Bangkok 

    Nalinrat Samritworng (Bangkok : Assumption University, 2012)