Browsing by Subject "Electronic Word of Mouth (eWOM)"
Now showing items 1-3 of 3
Effect of e-wom factors towards e-reservation: a case study on e-receivers of 4 and 5 stars hotel services in Bangkok (Bangkok : Assumption University, 2016)
An influence of e-Wom and a moderating role of brand attitude on IT product purchase intention in Bangkok, Thailand (Assumption University Press, 2017)
In the age of digitalization, it could not be ignored that electronic Word of Mouth as a part of electronic commerce may be consistent with competitive circumstances. This research paper aims to examine the behavioral intention of Bangkokian in perceiving and processing the information through online medias before purchasing IT products. It is convinced that the research finding could be a useful guidance in the age when digitalization. 398 Bangkokians, capable in reviewing other’s comments or reviews through online medias for the supportive ...
Intention to use online social networks for travel purposes : a case study at three Bangkok-based universities (Assumption University, 2010)