Now showing items 1-10 of 10

  • Thumbnail

    Code-switching on facebook wall : a case study in the English Department at Indonesia University of Education 

    Sukyadi, Didi; Hasiani, Marina Ulim, jt. auth.; Wirza, Yant, jt. auth. (Assumption University, 2011)
  • Thumbnail

    Exploratory and explanatory sequential mixed method towards repurchase intention of second-hand toys for collecting from Annpatinya Thammatiwat’s Facebook 

    Pattanawadee Chokhengtrakoon; Chittipa Ngamkroeckjoti (2018-05)

    This study focuses on the relationship between customers experience, trust, and repurchase intention of Annpatinya Thammatiwat’ Facebook. Three sub-variables of customer experiences comprise store offering, customer service, and fulfillment reliability. The questionnaire was 100% distributed online. Purposive and convenience sampling methods were applied. Approximately 20% of population from Annpatinya Thammatiwat’s Facebook visitors responded as our sample. This study applies mixed method both exploratory and explanatory sequential design. ...
  • Thumbnail

    Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook 

    Viriya Taecharungroj; Pitchanut Nueangjamnong (2015)

    This research analyzes the communication process of humorous memes in the most vibrant online phenomenon, Facebook. Through quantitative and qualitative content analysis of 1,000 memes shared on a Facebook page, this research tests the effect of various styles and types of humour on the virality of memes. Self-defeating is the most effective style of humour although it is not the most frequently used. By applying the typology used in the context of broadcast and print media, this study shows that although sarcasm and silliness are the two most ...
  • Thumbnail


    Thavorn Rochanaporn (Assumption University Press, 2017)

    The objective of the study was to develop an eLearning in Foreign Direct Investment (FDI) using Facebook for the Thai manufacturing Small and Medium Enterprises (SMEs). The study was conducted using Learning Management System (LMS) and data was collected using structured questionnaires from manufacturing SMEs entrepreneurs in five provinces of lower northern Thailand. This study applied stratified random sampling techniques. Descriptive analysis, paired sample t-tests, and Spearman correlation were used to measure the relationships. It was found ...
  • Thumbnail
  • Thumbnail

    The influence of extraversion and neuroticism on self-esteem and life satisfaction mediated by Facebook use among Thai Millennials 

    Pimchanok Suebsumrarn; Varma, Parvathy (Bangkok : Assumption University, 2019)

    Facebook is the number one social networking site in the world that people engage in the most. Its popularity has reached epidemic proportions and it leaves many questions unanswered as to whether it is good or bad for users’ psychological health, especially for Millennials who engage in Facebook more than any other activity in their lives. The current investigation attempted to explore the direct and indirect influences of the personality traits of extraversion and neuroticism on self-esteem and life satisfaction, being mediated by Facebook ...
  • Thumbnail

    New Social Media and Impact of Fake News on Society 

    Nagi, Kuldeep (2018-06)

    Traditional media consists of mostly nameless and faceless people deciding what does and does not get printed and broadcasted. In this new era of internet and variety of social media, creation and consumption of news and information in our society is changing. Rapid transformation of traditional print media into online portals has become a new trend. On the one hand, the online social media has democratized the means of news production and dissemination, but on the other hand, it has become a breeding ground for false and fake news. Increasing ...
  • Thumbnail

    Sequential exploratory design of factors affecting FMVAs viewers’ response 

    Puripat Trichob; Chittipa Ngamkroeckjoti (2018-05)

    The research aims to examine the effect between the suspect variables which are Facebook Mid-roll Video Advertisements (FMVAs) Value, Perceived Intrusiveness, FMVAs Attitude, Word-of-Mouth (WOM) Intention, and FMVAs Viewers’ Response. The researchers developed questionnaire survey via Google Form (100% online survey) to collect 200 respondents in Bangkok, Thailand. Moreover, the researcher utilized SAS Enterprise license 12400609 to implement and analyze the data. The research methodology is Multiple Linear Regression to analyze the data and test ...
  • Thumbnail

    A Study of Personality Traits affecting Facebook Engagement: A case study of popular Facebook pages in Thailand 

    Issariya Phongsiriphat; Kriengsin Prasongsukarn (2015-11)

    Nowadays social media has become an essential tool that marketers cannot ignore. It was employed to develop customer engagement, monitor customers’ feedback, and eventually increase company’s profit. The aim of this study was to examine two out of “Five-Factor Model” (FFM) of personality traits which consist of extraversion and openness to experience. Individuals with these two personality traits tend to interact not only with the close-knit group of people, but also the larger group of unknown people to satisfy their self-interest. ...
  • Thumbnail

    Thriving social network for communication on eLearning: exploring gender differences in attitudes 

    Poonsri Vate-U-Lan; Masouras, Panicos (ACM, 2018)

    The main objective of this study was to survey online students’ attitudes towards communication for eLearning on social network sites. This online survey resulted in 896 valid responses. The statistics for interpreting were percentage, mean, standard deviation, t-test independent and one-way ANOVA. The average score of the attitude towards using eLearning on social network site was positive (4.23 out of 6, SD=1.10). The findings confirmed that the most popular among social network sites was Facebook. It also found a statistically significant ...