Browsing by Subject "Impact"
Now showing items 1-4 of 4
Impact of B2C e-Commerce on small retailers in Thailand: An investigation into Profitability, Operating efficiency, and Employment generation. (eBUSINESS & eCOMMERCE eJOURNAL, 2019-01-18)
The purpose of the present study is to investigate the economic and social impacts of business-to-consumer (B2C) e-commerce in the small retail sector of certain commodities in Thailand. A primary sample survey was conducted for the collection of data from the north, northeast, central and southern regions of the country during the months of January to March 2018. The data were collected from small retail outlets of books and magazines, cosmetics, mobile, and laptop who have adopted online sales with physical shop, and doing exclusively offline ...
Impact of Perceived Usefulness on Attitude of members for having Christian Church’s website in Thailand - A Moderated Mediation Model (Web Technology eJournal, 2020)
The purpose of the study was to evaluate the online presence of Christian churches in Thailand, and to test the influence of perceived usefulness of Church’s website on the attitude of members to have or improve the website. A sample survey was conducted throughout the Kingdom of Thailand from July 2019 to February 2020 and data were collected from 400 churches without discriminating the online presence or not. Finally, the data set of 177 churches, comprising 335 respondents, having online presence were used for analysis. The theoretical base ...
(Assumption University Press, 2015)
Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, opinion or preference. Another 12 developed perceptions from composite measures, none of which employed common components for perception. This research contributes to the tourism literature by identifying that perception was always used in the vernacular, not academic sense. Tourism and hospitality researchers are invited to be ...
Aylan Kurdi, a three year old Syrian boy’s image carried on the front pages of newspapers and magazines in September 2015 was enough to stop the world in its tracks. It embodied the ravages of the Syrian war which has made headlines in newspapers and in the mass media in the past few years. Photo journalism is “Journalism in which written copy is subordinate to pictorial presentation of news stories or in which a high proportion of pictorial presentation is used, is broadly news photography” according to Miriam Webster’s dictionary. News photography ...