Now showing items 1-8 of 8

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    The Convergence of Augmented Reality and Education The Seed Shooting Game: An Augmented Reality 3D Pop-up Book 

    Poonsri Vate-U-Lan (The Second International Conference on E-Learning and E-Technologies in Education (ICEEE2013), 2013)

    The purpose of this research paper was to demystify: 1) a convergence of Augmented Reality (AR) technology as an educational multimedia and instructional design principles and 2) a divergence of learning outcomes and findings based upon the utilization of Augmented Reality 3D pop-up book, namely The Seed Shooting Game. This AR 3D pop-up book employed a storytelling technique for teaching English as a foreigner language for Year Three students, in Bangkok, Thailand. The population of this quasi experimental research was 484 Year Three Thai ...
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    Cultures as determinants of innovation - an evidence from European context 

    Habisch, Andre; Bing, Zhu (Assumption University Press, 2017)

    Cultural studies have played a major role for a better understanding of innovation. In particular, cultural variables have always been integrated in innovation studies at different levels. Referring to Hofstede´s analytical framework, we thereby analyze how different cultural factors may concretely impact innovation at national levels. Data of Hofstede’s cultural dimension and innovation are derived from secondary data sources. 34 European countries with comprehensive scores of cultural dimensions and innovation indexes are finally applied in ...
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    Diffusion of innovation in Asia: a study of internet banking in Thailand and India 

    Sirion Chaipoopirutana; Combs, Howard; Yuttapong Chatchawanwan; Vij, Vikrant (2009)

    This study examined the possible attributes of innovation that contribute to the adoption of innovative Internet banking services in India and Thailand. Diffusion of Innovation theory was utilized to study Indian and Thai banking customers living in several regions of the two countries. The attributes of innovation, used for this investigation, were complexity, compatibility, relative advantage and trialability. The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in India ...
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    Modeling adoption intention of online education in Thailand using the extended decomposed theory of planned behavior (DTPB) with self-directed learning 

    Bussagorn Leejoeiwara (Assumption University, 2013)

    This study aimed to explore the determinants of online education adoption based upon the ex- tended Decomposed Theory of Planned Behavior with self-directed learning attributes. Quantitative research method was employed for data collection from a sample of 542 students in Thailand. Data was analyzed using Structural Equation Modeling (SEM). Results showed that all four main variables based on the extended DTPB with self-directed learning were significantly related to adoption intention. How- ever, perceived relative advantage and ...
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    A Panel Data Model on e-Business Development of Nations 

    John, Varughese Kizhakkacharuvil (e-CASE & e-Tech Fall 2017, Seoul, S. Korea, 2017-09-05)

    e-Business development has become a key factor for the sustainable economic growth and development of any nation in this new era of digital revolution. This is a macro level study based on the hypothesis that the e-business development of a nation can be predicted on the basis of four independent estimators, namely, 1) Country Characteristics; 2) Business Sophistication; 3) Technological Readiness; and 4) e-Government Support. A panel data of five years (2012-2016) relating to 132 world countries were collected and analyzed. The objective of the ...
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    A Proposed Model on Enchancing Co-Production of Thailand Smartphone Products Using Social Media in Customer Engagement 

    Sakuna Anuvareepong; Panant Krairojananan (2016)

    Consumers daily generated massive information since they got connected in the digital network, and the user-generated content environment using Web 2.0 technology, e.g. social media, whilst firms as the goods producers also utilized social media as an instrument for attempting to connect and create long-term relationship with their customers. This study aimed to propose a model on enhancing co-production of smartphone products using social media in customer engagement. The components of social media activities consisted of endorsing, sharing, ...
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    ชนนิกานต์ เสริตานนท์ (2559)

    “ซีเอสอาร์ หรือ ความรับผิดชอบต่อสังคมขององค์กร” (Corporate Social Responsibility: CSR) เป็นแนวคิดที่ หลายองค์กรเริ่มหันมาให้ความสำคัญและนำไปประยุกต์ ใช้กับแผนการดำ เนินงานของตัวเองมากขึ้น โดยเฉพาะ อย่างยิ่งในส่วนของภาคธุรกิจ (สถาบันธุรกิจเพื่อสังคม, 2556) ที่เดิมเคยมองว่า ซีเอสอาร์ เป็นเพียงตัวเลือกหนึ่ง จะนำ มาประยุกต์ใช้หรือไม่ก็ได้ ขึ้นอยู่ความพึงพอใจและ ความสมัครใจขององค์กรเอง แต่ปัจจุบันด้วยบทบาท ความสำคัญของนวัตกรรมที่มีมากขึ้นต่อการดำ เนินงาน ขององค์กร การนำแนวคิด ซีเอสอาร์มาผสมผสานเข้า กับกระบวนการผลิตสินค้าขององค์กร (McWilliams ...