Browsing by Subject "Logistic regression analysis"
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(Bangkok : Assumption University, 2008)
Applying logistic regression analysis: a study of the influential factors on consumers' purchasing decision toward mobile service provider in Bangkok, Thailand (2009-10)
Logistic regression analysis is one of multivariate analysis where the outcome of dependent variable is categorical variable and the independents are quantitative variables, categorical variables, or both. The objective of this study was to propose the application of logistic regression analysis in order to identify the influential factors on consumers' purchasing decision among top three mobile service providers in Thailand: Advanced Info Service Public Col, Ltd (AIS), Total Access communication Public Col, Ltd (DTAC), and True Corporation ...
The Impact of Internet Banking Service on Customer Satisfaction in Thailand: A Case Study in Bangkok (2013)
The purpose of this study was to find the internet banking service dimensions that will have the impact on customer satisfaction among top three banks in the Bangkok area: Bangkok Bank, Kasikorn Bank and Siam Commercial Bank. Questionnaires were used to collect data from 450 respondents by using quota sampling. Multinomial logistic regression analysis was employed to obtain the important internet banking service dimensions that have the impact on customer satisfaction. Results showed that providing 24hours-7days service, completing a task ...
(Bangkok : Assumption University, 2007)
The effect of cash-to-cash cycle management on private hospital profitability by panel data regression (Bangkok : Assumption University, 2009)