Browsing by Subject "Marketing campaign"
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Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign (2015)
Maintaining booths that are attractive to exhibition attendees is one of the main goals of exhibitors. One of the popular tactics to attract attention is to utilize new and emerging technology to create fresh new types of interactive booths, in which motion-based kiosk games are gaining popularity in this domain. However motion-based kiosk games are usually designed using conventional computer game design principles and are not optimized for exhibitions which results in a low player throughput. This paper examines the issues behind conventional ...