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    What are the Factors Influencing the Information Technology Adoption in Asian Region? A Study of the B2C E-Commerce Systems Success 

    John, Surej P. (2012)

    During this decade, large numbers of researchers investigate the success factors of B2C e-commerce systems. This may be due to the increased popularity of internet and its wide range of applications on personal as well as business use. However it is to be noted that majority of these studies were conceptual studies. Though some empirically validated studies were published on B2C e-commerce systems, very few focused on Asian consumers. The study aims to fill this gap by studying e-commerce success factors among Asian online consumers. Another ...