Now showing items 1-4 of 4

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    Factors influencing generation Y's online purchase intention toward XYZ online store in Thailand 

    Tuangporn Kongprapunt; Nathaya Pupat (Assumption University Press, 2018-12)

    Electronic commerce is an essential tool and increasing growth in businesses, most of businesses run their operations via an online. Online purchasing is a part of human life as a providing more conveniences and efficiencies of a vendor and a consumer when people compare to traditional purchasing. For generation Y has the high commitment in various channels of purchasing and this generation perceived online shopping was more sage and capable. This study aimed to determine factors influencing generation Y’s online purchase intention toward ...
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    Factors influencing online purchase intention 

    Thanawan Phongsatha; Vivittawin Jirawoottirote (2018)

    : Nowadays, the popularity of the Internet usage is growing in all businesses, shopping is not excluded. People have changed the way they shop from off line to online. As such, consumer behavior should be explored since the technology especially the Internet has become the mainstream of people lives. Therefore, the research was aimed to determine whether Perceived Usefulness (PU), Perceived Ease Of Use (PEOU), and Perceived Risks (PR) has influenced online purchase intention of customers. These three factors were considered when people would ...
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    How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers 

    John, Surej P. (2012-08)

    Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict the ...
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