Now showing items 1-3 of 3

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    Hindsight imbalance online and offline life: qualitative feedback from online self disclosure in Thailand 

    Poonsri Vate-U-Lan (In the International e-Learning Conference 2015 (IEC2015), 2015)

    Internet technologies, especially social networking and instant messaging, reform people’s life style. Both online and offline activity attract users due to interest and necessity which may impact on the work life balance for many people. This research paper reports a qualitative result of a larger study which aimed to explore the knowledge, attitudes, opinions, behaviors and perceptions of Thai people in regards to their use of the internet, social networking services and computer games. The research survey was conducted through the social ...
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    Perception in tourism & hospitality: a meta analysis 

    Barnes, John (Assumption University Press, 2015)

    Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, opinion or preference. Another 12 developed perceptions from composite measures, none of which employed common components for perception. This research contributes to the tourism literature by identifying that perception was always used in the vernacular, not academic sense. Tourism and hospitality researchers are invited to be ...
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    The role of sport in the development of tourism: A study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City 

    Kolenberg, Mark; Batra, Adarsh (2015)

    Thailand is a developing country that depends heavily on the tourism industry; therefore for the development of Thailand in the long run, it is crucial for Thailand to understand the sport tourism market as sport tourism. Sport tourism is a growing market. This study aims to analyze and determine the role of sport towards the development of tourism though understanding awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City. This study has a total of 400 ...