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    An empirical study of factors influencing on workers' purchase intention towards organic diet capsule in Bangkok, Thailand 

    Sompratana Cornford; Nathaya Pupat (Bangkok : Assumption University, 2019)

    Thailand is one of the biggest health supplement markets in Southeast Asia, and the trend for organic products is popular. Therefore, the main objective for this study was to understand and to find out the factors influencing of purchase intention towards Organic Diet Capsule in Bangkok, Thailand. The factors that were studied were health consciousness, green brand positioning, green brand knowledge, attitude toward purchasing green apparel products, subjective norms, and external perceived behavioral control. The survey method is applied, ...