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    Factors affecting customer satisfaction on organic facial foam: a case study of customers who used organic facial foam 

    Wisinee Sangchanrung (Assumption University Press, 2017)

    Facekute Facial Foam has been established in 2015. The primary target market is teenagers and young adults aged 13 – 25 years old. The product is available and sold mainly online. This research aims to identify factors that affect customer satisfaction on Organic Facial Foam, to define the relationship between customer satisfaction and product quality, reliability, price, product design; to determine the impacts of each independent variable on dependent variable, and to provide recommendations for improvement. The scope of this research ...