Browsing by Subject "Perceived ease of use"
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(Digital Production Press, Assumption University, 2018)
This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was ...
The factors impact attitude toward using and customer satisfaction with elderly health care mobile application services: a case study of people in Bangkok metropolitan, Thailand (Assumption University Press, 2017)
Nowadays, Thailand is turning to aging society with the older population increasing than past. Mostly, older people have mental and physical health problems. Consequently, elderly health care is more important and necessary in the society. Currently, technology has continuously grown especially mobile applications that allow people to get involved with more activities. Applying elderly health care as mobile application service instead of traditional service is a new type of product and new trend in Thailand. This research analyzes the factors ...
Factors Influencing Consumer Decision Making to Use Quick Response (QR) Code Mobile Payment in Bangkok, Thailand (2018-05-25)
At present, technology has become a part of daily routine for everyone .Thailand steps into digital society or Thailand 4.0 following the government’s policy .One of the big change for Thailand 4.0 was Promtpay coming across with QR code mobile payment toward cashless society .Therefore, QR code mobile payment was similar to new channel of payment in Thai society .It gave everyone more choices in cashless payment .This research can help merchant and customer to find another way to get competitive advantage over others if they provided or use ...
Informational influence of social network sites on consumer engagement intention: a context of civic engagement (Bangkok : Assumption University, 2016)
The rise of an apparatgeist : factors affecting Bangkok-based consumers' purchase intention for smartphones (Assumption University, 2012)