Now showing items 1-1 of 1

  • Thumbnail

    Personality traits and demographic profile predicting social networking site usage in Thailand 

    Vikanda Pornsakulvanich; Nuchada Dumrongsiri (2012)

    The present study examined the influence of the Big Five personality traits (i.e., Emotional Stability, Extraversion, Openness to Experience, Agreeableness, and Conscientiousness) on the amount of social networking sites (SNSs) usage, and the differences in time spent on SNSs among people who were in different age and gender groups in Thailand. This study employed a cross-sectional design using the purposive sampling to collect the data. Participants (N = 397) who have used social networking websites: Facebook, Twitter, and YouTube were participated. ...