Browsing by Subject "Preference"
Now showing items 1-2 of 2
(Assumption University Press, 2015)
Perception in the title of 45 studies in the hospitality and tourism literature over the past 36 years lead readers to believe that perception was to be measured. In fact, 33 studies measured attitude, belief, impact, opinion or preference. Another 12 developed perceptions from composite measures, none of which employed common components for perception. This research contributes to the tourism literature by identifying that perception was always used in the vernacular, not academic sense. Tourism and hospitality researchers are invited to be ...
The role of sport in the development of tourism: A study on awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City (2015)
Thailand is a developing country that depends heavily on the tourism industry; therefore for the development of Thailand in the long run, it is crucial for Thailand to understand the sport tourism market as sport tourism. Sport tourism is a growing market. This study aims to analyze and determine the role of sport towards the development of tourism though understanding awareness, opinion, preference and selected stakeholders contribution by sport tourists and non-sport tourists in Bangkok and Pattaya City. This study has a total of 400 ...