Now showing items 1-8 of 8

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    Determinant factors that affect repurchase intention of OTOP Thai leather bags: a case study of the Thai millennials 

    Warakij Traiwitthayasilp; Chittipa Ngamkroeckjoti (2019)

    This research aimed on how determinants factors (Value and Luxury Value) impacted upon repurchase intention of OTOP leather bag. This study used explanatory and exploratory mixed methods research designed by Creswell (2011). Firstly, this study has developed specific operational components based on pilot study and two theories that comprise and theory of were planned behavior (abbreviated TPB). There were two rounds of pilot study prior to complete the proposed model followed by questionnaire design. All 200 sets of questionnaires were ...
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    Exchange Rate and Price: A Granger Causality Test of Consumer Price Index in China 

    Bing, Zhu (2012)

    The purpose of this study is to examine a causal relationship between changes in exchange rate and changes in price level measured by CPI (consumer price index) in China by applying Granger Causality test, in which three major trading partners of China are chosen: the United States representing North America, European Union representing Europe, and Japan representing Asia. The secondary data, collected from National Bureau of Statistics of China, are for the period of January 2005 to April 2011 that spans the present managed floating exchange-rate ...
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    Factors affecting customer satisfaction on Brand X green tea: a case study of Bangkok consumers 

    Tipjaree Chanruechai; Fernando, Maria Socorro Cristina L. (Assumption University Press, 2017)

    This research determines the factors affecting customer satisfaction on Brand X green tea as well as the relationship between independent variables (quality of tea, price, brand image, and health concern) and dependent variable (customer satisfaction). The quantitative method was used in this research. The sampling procedure is non-random snowball sampling. The survey questionnaire is an online questionnaire via social network including Facebook, Line application, and Twitter. The scope of this research includes 385 Bangkokians who have ...
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    Factors affecting customer satisfaction on organic facial foam: a case study of customers who used organic facial foam 

    Wisinee Sangchanrung (Assumption University Press, 2017)

    Facekute Facial Foam has been established in 2015. The primary target market is teenagers and young adults aged 13 – 25 years old. The product is available and sold mainly online. This research aims to identify factors that affect customer satisfaction on Organic Facial Foam, to define the relationship between customer satisfaction and product quality, reliability, price, product design; to determine the impacts of each independent variable on dependent variable, and to provide recommendations for improvement. The scope of this research ...
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    Factors influencing Bangkok people purchase intention towards Tesco Lotus house brand products 

    Ratiya Tirawatnapong; Fernando, Marrisa (Assumption University Press, 2018)

    This study aimed to determine factors influencing Bangkok people purchase intention towards Tesco house brand products. The study was a quantitative research using Cronbach’s Alpha, Descriptive and Inferential Statistics to determine the reliability of questionnaire analyze demographics information and test hypotheses, respectively. There were 412 questionnaires distributed to samples who live in Bangkok and never been bought Tesco Lotus house brand products Purposive sampling, quota sampling and convenience sampling were employed in this ...
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    Factors influencing customer purchase intention of fitness center membership:a case study of MBA students at Assumption University city campus 

    Nanthana Rujiramora (Assumption University Press, 2017)

    The increase of fitness center market attracts the investors as the health conscious trend of Thais that boom in last couple years. Numerous new health care businesses are coming to the industry. To keep the leader status in the industry and achieve business goal by increasing profit, the existing companies need to know their customers very well and serve their needs completely. This study aims to determine which factors and criteria influence customer intention to purchase in fitness center membership in central Bangkok area which has three ...
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    A study of factors influencing Thais’ intention to purchase clothing at “Camp” multi-brand store 

    Ployramean Phadungwatanachok; Fernando, Marrisa (Assumption University Press, 2019)

    This study aimed to determine factors influencing the intention of purchasing clothing at “CAMP” multi-brand store in Thailand. This study focused on Thai citizens who have never purchased fashion items at CAMP multi-brand store. The research included studies from previous research with five factors: Attitude, Product, Price, Place and Promotion on Thais’ intention to purchase clothing at “CAMP” multi-brand store. This study was a quantitative research with applying Cronbach’s Alpha, Descriptive and Inferential Statistics to determine the ...