Now showing items 1-5 of 5

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    How exporters' and intermediaries' resources influence export performance 

    Theingi (2011)

    Purpose: The purpose of the paper is to investigate the influence of firm resources and export intermediary resources on export performance using the resource-based view (RBV). Methodology: Data was collected from 320 small and medium sized exporters from Thailand and the unit of analysis was an export venture. Cluster analysis and discriminant analysis were used to test whether the availability of firm resources and intermediary resources vary between different SME clusters. Finding: Results show that the high performing cluster used their ...
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    IMPACT OF ELEARNING IN FOREIGN DIRECT INVESTMENT ON THAI MANUFACTURING SMES 

    Thavorn Rochanaporn (Assumption University Press, 2017)

    The objective of the study was to develop an eLearning in Foreign Direct Investment (FDI) using Facebook for the Thai manufacturing Small and Medium Enterprises (SMEs). The study was conducted using Learning Management System (LMS) and data was collected using structured questionnaires from manufacturing SMEs entrepreneurs in five provinces of lower northern Thailand. This study applied stratified random sampling techniques. Descriptive analysis, paired sample t-tests, and Spearman correlation were used to measure the relationships. It was found ...
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    Importance of networking behaviors and network resources to achieve sustainable competitive advantage of SMEs in Myanmar (Yangon) 

    Aye, Yin Thu; Theingi, Hla (Bangkok : Assumption University, 2019)

    In the highly competitive environment, the sustainability of SMEs is one of the most important factors to the development of country economy .Therefore, SMEs are now finding the ways to survive and achieve sustainable competitive advantage by exploiting resources and network according to the resource-based view theory (RBV). In the resource acquiring process, networking is the main channel for the firms which require resources from external environment and networking behaviors of top management influence the organization networking ...
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    A study on the Impact of e-Commerce on SMEs in Thailand 

    John, Varughese Kizhakkacharuvil; Asawin Wichayachakorn; Nithiphong Vikitset (2018-06-26)

    Business-to-consumer (B2C) e-Commerce is the focus of this study with special emphasis to its impact on small-and-medium enterprises or SMEs in Thailand. The impact is investigated in two perspectives – the economic impact and the social impact- where the former is concerned to the firms in terms of increase in its profitability and operating efficiency and the latter is related to the society in general imparted by the firm in terms of employment created. The study further investigated the penetration of e-Commerce (B2C) among consumers of ...
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    วิวัฒน์ กิตติพงศ์โกศล 

    Unknown author (สมาคมศิษย์เก่ามหาวิทยาลัยอัสสัมชัญ, 2002)