Browsing by Subject "Social influence"
Now showing items 1-3 of 3
(Digital Production Press, Assumption University, 2018)
This empirical analysis evaluates the impact and correlation among various determinants including social influence, trust, cost, perceived enjoyment, personal innovativeness, perceived usefulness, perceived ease of use, attitude towards m-commerce, and intention to adopt m-commerce in Thailand. The survey method was applied by using 400 of online questionnaires to obtain the primary data from participants. The target population is people who are living in Thailand and have the experience in using m-commerce at least one time. It was ...
Intention to Use a Free Voluntary Service: The Effects of Social Influence, Knowledge and Perceptions (2013)
Purpose – This empirical study aims to understand the interrelationship among the key technology adoption factors including social inﬂuence, individual existing knowledge, and individual perceptions of technology (i.e. usefulness, ease of use, and enjoyment) and their effects on individual intention to use a free voluntary service. Design/methodology/approach – The survey method is employed to collect data from universities offering the free mobile messaging service. A structural equation modeling analysis technique is used to analyze data ...
A study of factors influencing on customer repurchase intention towards smartphone in Yangon, Myanmar (Bangkok : Assumption University, 2018)