Now showing items 1-2 of 2

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    Learning styles and attitude towards e-learning among university undergraduate students in international programs in Bangkok Thailand 

    Faderogaya, Shannel Lee; Natalie Chantagul (Bangkok : Assumption University, 2019)

    The purpose of this study is to investigate the relationship between learning style in terms of instructional preference, social interaction, information processing and personality in e-learning in terms of visual, auditory and tactile; and attitude towards e-learning among undergraduate students in international program in Bangkok Thailand. A total of 300 respondents participated in a demographic questionnaire survey using the Learning Style Scale, Learning Style Inventory-Likert and E-learning Acceptance Scale for data collection. Regression ...
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    The influence of customer experience on behavioral response in lifestyle centers in Bangkok 

    Amornrat Pattarakitham (Assumption University, 2013)

    The purpose of this paper is to explore the influence of customer experience on consumer behav- ior towards lifestyle centers in Bangkok using the Stimulus-Organism-Response (S-0-R) model. In addition, the influences of the stimuli such as mall environment, customer-to-customer interaction, and mall tenant mix (variety), on behavioral response (revisit intention and desire to stay) were found in this study. A self-administered questionnaire was employed to collect data from customers who had visited lifestyle centers in Bangkok ...