Browsing by Subject "Structural Equation Modeling (SEM)"
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How online trust influence B2C e-Commerce adoption? An empirical study among Asian online shoppers (2012-08)
Though many previous studies has proved the importance of trust from various perspectives, the researches about online consumer’s trust are fragmented in nature and still it need more attention from academics. Lack of consumers trust in online systems is a critical impediment to the success of e-Commerce. Therefore it is important to explore the critical factors that affect the formation of user’s trust in online environments. The main objective of this paper is to analyze the effects of various antecedents of online trust and to predict the ...