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    Using the students-as-customers concept in technology disciplines: students' perspectives 

    Boonlert Watjatrakul (2010)

    Educational institutions increasingly adopt the students-as-customers concept to satisfy their students. Understanding students’ perspectives on the use of this business concept in educational institutions is necessary for the institutions to effectively align these perspectives with their management practice. The study investigates whether students in technology and business disciplines have significantly different attitudes toward using the students-as-customers concept in educational institutions and explores the impact of treating ...