Browsing by Subject "Tourist"
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(Assumption University, 2007)
(Bangkok : Assumption University, 2016)
Senior pleasure tourists: examination of their demogragraphy, travel experience, and traval behavior upon visiting the Bangkok Metropolis (2009)
The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a sample of 384 senior foreign tourists responded to a survey carried out at the Bangkok International airport. Seniors are shown not to be a uniform conservative market, which has implications for product development. profiles differed in the priority ...