Browsing by Subject "Tourist personality"
Now showing items 1-2 of 2
The influence of personality on tourist behaviors: the study of motivations, satisfaction, and loyalty (Assumption University Press, 2017)
This study aims to reveal the influence of tourist personality on key interrelated factors in the visitation process including tourist motivation, destination satisfaction, and destination loyalty, and to investigate the relationships among these factors. The sample population includes first-time American tourists who visited the three locations in Thailand. The study findings indicate that (1) Psychographic personality and Allocentric personality positively influence tourist motivation; (2) only the motivation of Psychographics and the motivation ...
The influence of personality on tourist behaviors: the study of motivations, satisfaction, and loyalty (Bangkok : Assumption University, 2016)