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    A comparison of Chinese and American tourist satisfaction in Thailand 

    Sirion Chaipoopirutana (2009)

    Successful tourist destinations will attract more visitors from different countries. However, culture diversification may need well management to respond and satisfy customer needs. Understanding of differences among tourists and their requirements is important for the tourism industry which may lead to an increased share of the tourism market. The objective of this study is to compare the level of American and Chinese tourists' satisfaction in Thailand. 390 respondents were considered to be the sample. The researcher applied Independent ...