Browsing by Subject "Travel motivation"
Now showing items 1-4 of 4
A structural analysis of motivation, familiarity, constraints, image and travel intention of Chinese non-visitors to Thailand (Assumption University, 2012)
Dark tourism: push-pull motivations, satisfaction experience and post behavioral intention-sites of Death Railway tragedy Kanchanaburi Province, Thailand (Assumption University Press, 2016)
The study investigated the "push and pull' motivations of visitors at the war memorial sites of the WWII Death Railway museums and cemeteries in Kanchanaburi Province. Also, the study identified how "push and pull' motivations influenced the satisfaction experience and post behavioral intention. Additionally, the study also attempted to explore the relationship between satisfaction of the experience and post behavioral intention. The research utilized self-completion surveys (handed-out) as the quantitative research instrument. The research ...
Influences of Destination Image on Thai Students’ Perceived Value and Travel Motivation on the Work and Travel Program (2015)
Work and Travel is known as a program that brings students to work abroad during summer session. As the program is operated by the private firms, students' perception and reaction on the program are important in term of the prediction on the sustainability of the business. This research aims to study the relationships between destination image, perceived benefits and perceived monetary and non-monetary cost,which are time, effort, and possible risk, on perceived value and travel motivation. Questionnaire suvery was designed where 351 sets of ...
Tourists' motivation, satisfaction of experience and behavioral intention : a case of war memorial sites at death rail way way tragedy, Kanchanaburi Province (Bangkok : Assumption University, 2016)