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ItemThe enhancement of employee engagement to reduce employee turnover intention and improve employee job satisfaction: an action research on Mirac Company in Yangon, Myanmar ( 2019)This action research was conducted employing both quantitative and qualitative methods and aims to reduce employee turnover intention and improve employee job satisfaction through enhancement of employee engagement in a Myanmar-Japan joint venture local recruitment company, Mirac, with 36 employees. The objectives were to analyze the current situation of Mirac Company in terms of Employee Engagement, Employee Job Satisfaction and Employee Turnover Intention ; to develop and design appropriate ODIs to improve Employee Engagement, Employee Job Satisfaction and to lessen the Employee Turnover Intention; to determine the impact of organization development intervention (ODIs) on Employee Engagement, Employee Job Satisfaction and Employee Turnover Intention ; to assess the causal relationships between Employee Engagement and Employee Job satisfaction and to assess the causal relationship between Employee Engagement and Employee Turnover Intention ; to design a three year proposed Logical Framework for the organization to sustain the positive change. Data collection was carried out through survey questionnaire, semi-structured interviews, focus group discussion and informal observations. OD interventions were designed with inputs from the employees and management. The impact of ODI was analyzed by using paired t tests and simple linear regression. The results indicate that a strong significant connection between employee engagement and job satisfaction as well as employee turnover intention (leaving) while prosocial motivation was identified as an additional driver of employee engagement.
ItemThe impact of OD process consulting on goal setting, performance feedback, employee motivation, teamwork, and job performance: an action research of small and medium enterprise (SME) manufacturer( 2019)This research determines the impact of OD Process Consulting on Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance in a Small and Medium Enterprise (SME) Manufacturer. The action research compared the difference of these five variables between pre-ODI and post-ODI of 71 respondents in production department of the company. To improve the level of these five variables, ODI activities were designed and implemented. These ODI activities included setting intermediate goals and official goal, revising personal incentive, creating department own digital-format performance feedback system, skill training on performance data mining and analysis, implementing best performance employee board, fishbone brainstorming, active meeting, relationship building through football activity. The findings showed that ODI was effective to all variables. Goal Setting, Performance Feedback, Employee Motivation, Teamwork, and Job Performance showed statistically significant differences after ODI activities implemented. There was improvement on all variables after the implementation of ODI.
ItemThe effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention( 2019)Electronic word of mouth received by customers would lead to their hotel booking intention via smartphones both on online or mobile phone application such as Agoda or Booking.com. Travelers who read comments or reviews and made a hotel choice based on those comments were targeted for this study. The research aims to determine the effect of electronic word of mouth on factors influencing hotel booking intention via smartphones. The research hypotheses determine the effect electronic word of mouth attributed toward perceived behavioral control (PB), perceived benefits (PB), subjective norm (SN) and attitude (AT) and how they influence hotel booking intention via smartphones. The paper examines the difference between genders and the purposed model was empirically tested using data collected from an online channel with total respondent of 400 who live in Bangkok. Simple linear regression, multiple linear regression and independent sample T-Test were used for data analysis . This means that travelers want to be known about both complaints and compliments in the online comments. However, this does not mean they intend to reserve a hotel room based on both opinions rather travelers would be approached to reserve a hotel room based on comments. Moreover, this research will help hotel investors, as well as online travel agency operators, to obtain a clearer understanding of guests’ needs and wants in order to offer a more desirable service.