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ItemInvestigating key antecedents of logistics services quality towards customer satisfaction and loyalty among ecommerce: a case study of home appliance retailing delivery in China(Assumption University Press, 2021)The purpose of this study is to explore the relationship among online logistics service quality (OLSQ), service price ( SP), customer satisfaction (CS) and loyalty (LY) in B2C ecommerce retailing. Furthermore, the study established eight dimensions to evaluate and analyze the relationship among online logistics service quality. Drawing upon a sample of 435 respondents and worked within the framework of structural equation modeling ( SEM) . Finally, the result indicated that OLSQ, SP statistically influenced CS. Similarly, there is a significant positive relationship between OLSQ and LY, CS and LY.