ABAC ODI: Vol. 3, Issue. 2 (July - December 2016)
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ItemThe study of the relationship between push factors, pull factors, tour guide performance and tourists' satisfaction in Bangkok, Thailand( 2016)This research determined the relationship between push factors, pull factors, tour guide performance and tourists' satisfaction; specifically, the Chinese and German tourists who visited Bangkok during the month of October and November 2015. The research collected data from 200 respondents by distributing questionnaires to tourists groups. Non-probability sampling, quota sampling and convenience sampling were applied. One hundred samples were collected from Chinese tourists and another 100 samples were collected from German tourists. One hundred respondents were male and 100 respondents were female. The research focused on respondents who are twenty years old and older. These two groups of visitors were the top spenders on International Tourism in 2012. The collected data was analyzed by statistical program and correlation was applied to determine whether there was a relationship between push factors, pull factors, tour guide performance and tourists' satisfaction. The findings indicated that push factors, pull factors and tour guide performance have a statistically significant positive relationship with tourists' satisfaction.
ItemAn exploration of the factors concerned with reducing the use of plastic carrier bags in Bangkok, Thailand( 2016)This research is an exploratory study to examine the attitude of people in Bangkok, Thailand, towards the reduction in use of plastic shopping bags. The research objective is to provide recommendations for policymakers as well as stakeholders in the public and private sector as to how plastic bag use may be effectively reduced. Key findings are that the four factors of the independent variable 'Use of plastic bags in Bangkok' and four of the demographic variables Gender, Nationality, Age, and Occupation are all significantly related to the dependent variable 'Intention to reduce the use of plastic bags'. Additionally, the study shows that regulatory measures like a plastic bag charge may initially reduce the use of plastic bags; however, the effect may only be short-term due to the minimal cost of the bag compared to the cost of items purchased. A number of alternatives are considered such as the substitution of engineered recycled paper containers and bags. however, the main long-term solution is seen as the promotion of a concern for the environment via waste control and recycling as a personal issue (particularly among children) leading to cultural adjustment rather than promotion of any particular project.
ItemA factor analysis on ideal leadership characteristics among young MBA students: a case study of international MBA program in Assumption University( 2016)This survey research used the quantitative approach and examined four variables, consisting of self-awareness, communication, trust, and team-building literature review. This study was conducted at Assumption University of Thailand, Hua-mak campus among current international MBA program students who were employees in different organizations in Bangkok. for analyzing the gathered data, analysis descriptive statistics and factor analysis were used to find out the perception of respondents, specifying the characteristics that were appropriate for grounding up as leadership development program, and then determined the priorities of these characteristics that could be fitted for proposing LDP. The procedure and finding of this study as the model can be used for schools of management, related training institutes, and organizations that would like to design and implement LDPs for their employees to train current or future leaders.
ItemRaising awareness of career goals of insurance agents: a case study of Choomthong 24K26, AIA Company( 2016)This article is a summary of key study done on a group of AIA insurance agents (Choomthong 24K26). It focused on raising awareness of career goals of insurance agents. The study was based on three main factors; performance, excellence and self-development. The respondents of this study were 33 AIA agents who were selected according to their overall performance. Two main methods were used to collect data: interview and questionnaire. Data gathered through questionnaires were collected twice during the study period, firstly before ODI and secondly, after ODI while interview was only done after the ODI phase. There were various theories which aided in understanding the key factors behind the study. These were; whole brain, AIDA model, Ice-berg, Self-mastery model, Kurt Lewin's theory of change, Kotter's eight stages of change and lastly which was selected to guide in the ODI process was AI (Appreciative Inquiry). these theories gave an understanding on how the performance, self-development and excellence of an individual can be improved. Data analysis was done through the use of mean, standard deviation and the Wilcoxon matched-pair signed rank test. The alternative hypothesis for the study was that there is an impact of ODI on the performance, excellence and self-development of insurance agents. It was evident from the comparison of Pre and Post-ODI result of the data analysis that there was an improvement in the career goals of insurance thus the alternative hypothesis was accepted.
ItemDesigning and implementing ODI to improve communication and coordination: a case study standard manufacturing Co., Ltd., secretarial section( 2016)This is a research project with a proposed ODI to improve the communication and coordination between the secretarial section and other departments. The researcher designed an appropriate OD Intervention to improve communication and coordination. The first intervention was designing a manual and provided training to the departments who coordinated directly with the secretarial section. The second intervention involved communication training for the secretarial section. This study used quantitative research method. It consisted of two sets of questionnaire used for secretarial section and other departments. The statistical analysis was applied to analyze the data to obtain the mean, percent, and standard deviation. T-Test was used to measure the effect of the OD interventions between the pre and the post sessions. The OD interventions were implemented in three weeks. The results of the findings reveal that the designed interventions significantly impacted communication and coordination between secretarial section and other departments. The training for improving communication skills at secretarial section also had a significant effect.