AU Journal of Management: Vol. 12, No. 1 (2014)

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    Employees' organizational commitment and their citizenship behaviors : a study on logistic land haulage providers in the Eastern Seaboard Industrial Estates, Thailand
    Given the vulnerabilities of present businesses, logistic solutions have to be crafted and aimed at, in order to get excellent service quality. As a labor intensive sector, the performance of logistic organi- zations lies in the hands of employees. The research aimed to investigate whether organizational citizen- ship behaviors (OCB) were positively influenced by four variables: the organizational commitment, the transformational leadership behavior, the organizational culture and the goal setting. Only the innova- tive (B-value = 0.333, p <0.001) and the bureaucratic organizational cultures (B-value = 0.170, p <0.001 ), the employees' normative commitment (NC) {B-value = 0.290, p <0.001 ), and the employees' continu- ance commitment (CC) (B-value = -0.059, p <0.05) entered the equation. The data were gathered from the logistic land haulage providers servicing the Eastern Seaboard Industrial Estate (ESIE), one of Thailand biggest automotive industrial estates, through distributions of questionnaires.
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    A comparative study of customer perceived value as a driver for fine dining restaurant selection : a case of Thai consumers and expatriates
    Customer perceived value is important as a key factor to predict consumption behavior, to un- derstand consumer insights, and to create competitive advantage and develop marketing strategies. The purpose of this study is to examine the relationship between customers' perceived value and its drivers which influence fine dining restaurant selection. This study proposes a framework and hypotheses by integrating the emotional model of Mehrabian-Russell ( 197 4) and Zeithaml 's customer perceived value theory (I 988). The results indicated that perceived value and monetary cost were the key factors that influence consumers' intention to select a fine dining restaurant. Food quality, service quality, monetary cost and non monetary cost were found to be the essential factors which directly affect the overall customer perceived value of fine dining restaurants, in a positive way for quality and a negative way for cost. The perceptions of customer perceived value and restaurant selection for Thai consumers and expatriates were different. For Thai consumers, food quality, service quality and positive emotion di- rectly influence value and restaurant selection was based mainly on perceived value and monetary cost. Expatriates, in contrast, emphasized the atmosphere and service quality, which enhance their positive emotion. Additionally, the positive emotion of the dining experience was a key factor for fine dining restaurant selection.